Paul Ralph Marketing

Your Marketing Specialist for Educational Publishing and English Language Teaching

A creative and dedicated freelance consultant focused on improving marketing performance

A Fellow of the Chartered Institute of Marketing, Paul Ralph has a deep understanding of education, publishing and English Language Teaching. A fluent speaker of several languages, he has worked as a teacher, sales consultant, sales director, and marketing director. Paul's career with Oxford University Press spanned three decades and went well beyond marketing, encompassing at different times  a substantial international sales management role and portfolio responsibility for Applied Linguistics and Teacher Education content. 

As Global ELT Marketing Director for Oxford University Press from 2004-15, Paul developed his leadership skills further, directing a senior management team and contributing to the wider business strategy as a Board member. Since 2015 Paul has been working as an independent consultant. 

Marketing services offered include:

  • Consultancy
  • Marketing training and development
  • Coaching and mentoring
  • Copy-writing
  • Campaigns

Further information on Marketing Services here

Paul's client list includes:

  • Oxford University Press
  • National Geographic Learning
  • Cambridge Assessment
  • Cambridge University Press
  • Pearson Education
Check out some some typical customer feedback and recent satisfaction scores here.

Examples of Typical Marketing Challenges

Here are some of the areas of marketing and strategy I can help with.

  • What is the best way to structure Marketing?
  • How can you develop the Marketing team so it plays a more strategic role in the business?
  • How effective are your current marketing activities (relating to a specific product or sector)?
  • How can you differentiate your products and services more effectively than at present?
  • Can you help retrofit a more compelling customer value proposition to a product already in the market?
  • How can you achieve maximum impact with your new product launch?
  • How can Marketing help boost the rate of customer acquisition (and support the adoption journey)?
  • Things are frantic right now. Help needed with some copy-writing? (or campaign planning and delivery in general?)  

If any of these (or similar) challenges are familiar and you would like to discuss them with me further, please get in touch for a free consultation.

Get in touch

Phone: 07341 446752     +44 7341 446752

Email: [email protected]

'Thorough understanding of our situation and needs; relevant, focused and action-oriented.'

Consultancy Project, Educational Publishing Sector

' Very open-minded, challenging, but also pragmatic and considerate'

Workshop and Consultancy project, Educational Publishing Sector